With Advanced Analytics, formerly known as Hootsuite Impact, you can track and analyze your social results and ROI, document the business value of your social campaigns, and optimize the performance of your organic and paid social media efforts.
Document how social media channels and campaigns drive conversions, leads, and sales in customized reports that are easy to understand and share with stakeholders.
Document your social media efforts with advanced insights
With Advanced Analytics, formerly known as Hootsuite Impact, you can track and analyze your social results and ROI, document the business value of your social campaigns, and optimize the performance of your organic and paid social media efforts.
Document how social media channels and campaigns drive conversions, leads, and sales in customized reports that are easy to understand and share with stakeholders.
Customize Analytics to your business needs
Most metrics in the standard Analytics are based on a standardized customer journey through a typical marketing funnel. But one size rarely fits all, so it’s now possible to customize and create your own metrics in Advanced Analytics.
Customize and develop your own metrics
Advanced Analytics includes metrics for both organic work and ad accounts and allows you to customize existing metrics according to your specific needs. This eases the reporting process and makes it possible to document your value-adding results.
You can use two types of metrics: Post-level and Page-level.
Post-level metrics deliver information about specific posts published within a given period. For example, you can create a post-level report for the past week and base it on engagement (likes, comments, shares, clicks). The report will only cover engagement on posts published in that specific week.
Page-level metrics, on the other hand, deliver information about a social network during a given period and do not consider when posts were published on the channel. For example, you can again create a report based on engagement (likes, comments, shares, clicks, reach), but this time across all posts on a social network regardless of when the posts were published.
As a side note, it’s important to know that Post-level metrics can be filtered by tags, while Page-level metrics cannot.
Connect your social, ad, and analytics accounts
Create a cohesive analysis by integrating your social (organic), paid, and website analytics accounts to comprehensively understand your social performance. You can connect the following accounts:
- Facebook Pages
- Instagram Business accounts
- Facebook & Instagram ads
- X (Twitter) profiles
- X (Twitter) ads
- LinkedIn Pages (Company & Showcase)
- LinkedIn ads
- YouTube channels
- Pinterest business accounts
- Google Analytics
- Adobe Analytics
Once the different accounts are connected, Hootsuite collects up to 12 months of historical data.
If you need help connecting the different types of accounts to Hootsuite, please get in touch with us or find help in the following guides:
Add a social network to Hootsuite.
Analyze your social results and ROI
Once you connect your social accounts to Hootsuite, you can begin to see your social results.
Hootsuite has developed some new reports and features in Advanced Analytics (see below) that can help you understand the impact of your social media efforts, guide your social strategy, and enable you to share the results with your team.
- Impact content: See how your organic posts have performed and identify your top-performing posts. Learn more about how to review top-performing Impact content here.
- ROI analysis: Gain insight into which social networks and accounts drive the highest ROI for your business based on your defined KPIs. Learn more about how to measure spend and return with ROI analysis here.
- Content comparison: Measure, compare, and analyze the results of your content strategy across multiple social networks. Learn more about how to analyze the performance of your organic and paid content with the content comparison module here.
- Advertising performance: Identify which ads, campaigns, and ad sets create the highest value and conversion rate so you can optimize your social strategy. Learn more about how to review the performance of your paid content with Advertising performance here.
- Built-in and custom reports: Track and analyze the impact of your social efforts with the built-in and custom reports. Create, customize, share, and schedule reports on a weekly or monthly basis for your organic and paid content. Learn how to create and customize your own reports here.
- Custom metrics: As mentioned earlier, developing your own metrics in Advanced Analytics is now possible. This new feature allows you to measure and analyze the social outcomes that create value for you. Learn more about how to create, edit, and delete custom metrics here.
- Auto-tagging: Set up a series of tags and add them automatically to your posts to analyze the results of your social media efforts more efficiently. Learn how to measure your social media success with auto-tagging here.
If you are interested in learning more about how to interpret the different data in Analytics, what the various metrics mean, and what the difference is between Page- and Post-level metrics, read more here.
More information
If you are interested in acquiring Advanced Analytics or if you would like to know more, please get in touch with us.
Call us on +45 88 77 33 00 or send us an email at support@infomedia.dk
